Research

Every statistic we quote, in one place — with its publisher, the cohort it describes and the limits of what it proves.
01Published statistics

Sources checked 6 Sep 2026. Each cohort stays as its publisher described it.

01 · Cash

of December orders were cash on delivery.

vs 41% COD share in October

47%
Shipway · Oct–Dec 2024 (year inferred)Festive-season data

Shipway platform cohort; sample size not disclosed. Published 2 Sep 2025.

How it was checked

COD v/s Prepaid section. Shipway reports COD at 41% of orders in October and 47% in December: an increase of 6 percentage points.

The year 2024 is inferred from “last year” in the September 2025 article. Sampling and methodology are not supplied. This is platform data, not a national average.

COD share measures payment choice. It does not measure lost cash.

02 · RTO

of COD orders returned to origin.

vs <2% RTO on prepaid orders

~26%
Shipway · ShipNotes · restated Apr 2026ShipNotes findings

Shipway shipment cohort, not a national average. Findings restated 6 Apr 2026.

How it was checked

Non-delivery report (NDR) section, ShipNotes paragraph. The article attributes an RTO rate of nearly 26% for COD orders and below 2% for prepaid orders to Shipway’s ShipNotes analysis.

The linked article does not disclose the sample size, observation period or full methodology. April 2026 is the article date, not the measurement period.

Recommendations support your team’s decisions; savings depend on the delivery outcome.

03 · Settlements

growth in prepaid orders during Diwali.

+26%
Unicommerce · Diwali 2025 vs 20242025 festive insights, p. 18

150M+ Uniware orders across 25-day festive windows. Published 11 Nov 2025.

How it was checked

PDF page 19 / printed slide 18 · Payment Trends. The original infographic reports 26% growth in prepaid orders, comparing the 2025 and 2024 festive periods. Its study window is 25 days.

The 150M+ Uniware orders describe the overall study, not a prepaid-only sample. Exact calendar dates are not supplied. Order growth does not measure payout discrepancies.

This is order growth, not a failed-payout rate. Provider records do not independently verify a bank credit.

04 · Contribution

discount range reported in 2024.

vs 10–25% discount range in 2023

15–30%
Unicommerce · Calendar year 20242024 trends analysis

Publisher’s official report post; 900M+ platform transactions. Published 16 Jan 2025. Includes ecommerce beyond D2C.

How it was checked

Official Unicommerce post · finding 4. The publisher reports a discount range of 15–30% in 2024, compared with 10–25% in 2023. The post describes more than 900 million platform transactions in 2024.

This is a published report summary. It does not provide a weighted average discount, underlying transaction records or a D2C-only result.

The study reports a discount range, not profit lost. Contribution is not final net profit.

05 · One Source

of surveyed finance respondents cited siloed data.

56.3%
Wolters Kluwer / IMA India · 2025Survey findings & methodology

100 Indian-headquartered companies; predominantly large enterprises, not a D2C survey. Published 7 Oct 2025.

How it was checked

Key survey findings and Survey Methodology sections. The IMA India survey summary reports siloed data as a technology challenge for 56.3% of respondents. The publisher’s report page repeats this figure.

Over 60% represented companies with annual revenue above US$600 million. The question’s precise response denominator is not supplied. This should not be read as a D2C prevalence rate.

This is broader Indian finance evidence. Coverage depends on your connected sources.

06 · Forecast

growth in brand-website orders during Diwali.

+33%
Unicommerce · Diwali 2025 vs 20242025 festive insights, p. 18

150M+ Uniware orders across 25-day festive windows. Published 11 Nov 2025.

How it was checked

PDF page 19 / printed slide 18 · Channel-wise Growth. The original infographic reports 33% growth in brand-website orders during the 25-day festive comparison of 2025 and 2024.

The 150M+ orders cover the overall Uniware study, not only brand websites. This is observed growth on the platform, not the whole Indian D2C market or a future forecast.

The study measures past growth. Your forecast uses your records and assumptions, not a guaranteed growth rate.

02Further reading

Cash Control2 sources
JPMorgan Chase Institute · Research · 2016Cash is King: Flows, Balances, and Buffer Days

The study measures cash resilience using balances and daily outflows, making the timing of available money central to the cash picture.

597,000 U.S. small businesses, using 2015 transactions. Historical context; not an Indian D2C benchmark or a SeerFlow result.

Cashfree Payments · Provider documentationSettlement Recon Report

Transaction value, adjustments and final bank credits are separate fields. Cash becomes available on its settlement timeline.

Explains provider records, not a loss study. Pending payments are not automatically lost money.

RTO Control2 sources
Unicommerce · Platform research summary · 2026India D2C Report 2026 · public report page

The report identifies variation in returns by payment method and season, supporting a closer look at where returns concentrate.

Publisher reports 410 million shipments across 6,000+ brands. Platform observations, not a national baseline or evidence of SeerFlow savings.

Shiprocket · Provider documentation · 2024Explaining Shiprocket Passbook Charges

Forward freight and RTO freight are distinct charges. Reversals and credits affect the actual cost of a returned parcel.

Supports the cost categories, not the example prices. Use your net charges and the applicable courier terms.

Settlement Control2 sources
Cashfree Payments · Provider documentationSettlement Recon Report

Settlement records connect payments, refunds, fees and adjustments to a bank reference, so an expected amount can be matched to its credit.

Describes reconciliation mechanics, not a loss rate. An unmatched amount requires investigation before it can be called a loss or recovery.

APQC · Cross-industry benchmarkCycle time to reconcile a single bank account

APQC measures reconciliation from statement receipt through the final balance match, including time spent waiting as well as processing.

A bank-account process benchmark, not an ecommerce leakage estimate. Elapsed cycle time cannot be treated as paid labor hours.

Profit Reality2 sources
Shopify · Provider documentationProfit reports

Gross profit uses net sales less product cost. Discounts and refunds affect margin, and missing product costs leave gaps in profit reporting.

A reporting definition, not a savings study. Contribution also subtracts the stated operating costs; it is not net profit after every business expense.

Unicommerce · Platform research summary · 2026India D2C Report 2026 · public report page

The report connects return patterns with fulfillment costs, showing why sales growth alone does not describe order economics.

Industry context. It does not establish the example cost mix, margins or any SeerFlow customer outcome.

One Source of Truth2 sources
BlackLine · Commissioned survey · 2024Trust in financial data survey

Respondents cite disconnected sources, spreadsheets and manual collection as reasons for incomplete trust in their financial data.

1,300+ finance leaders and executives in seven countries outside India. Self-reported perceptions, not measured hours saved or SeerFlow performance.

APQC · Cross-industry benchmarkCycle time to reconcile a single bank account

A defined start and finish makes reconciliation effort measurable. Actual human work still needs to be timed separately from waiting.

Use a work log for the calculator's labor hours. Released capacity becomes cash savings only when spending actually falls.

Cash Forecast2 sources
Association for Financial Professionals · Research · 20252025 AFP Treasury Benchmarking Survey Report

Treasury practitioners identify cash management and forecasting as priorities, and liquidity forecasting as a persistent operational challenge.

500+ practitioners; survey underwritten by Wells Fargo. Context for forecasting, not evidence of SeerFlow accuracy or guaranteed avoided interest.

JPMorgan Chase Institute · Research · 2016Cash is King: Flows, Balances, and Buffer Days

Cash buffers link available balances to the outflows a business needs to cover, providing a basis for examining future cash pressure.

Historical U.S. small-business data. The study does not set a safe cash threshold or validate the forecast scenario.