04 / 06 · Contribution bridge

See what the sale leaves behind.

Revenue is the start of the story. Bring product, fulfilment, payment, return and acquisition costs into the same view to understand contribution.

Order #4821 · AOV ₹1,299Left ₹1,299
01 · Revenue recorded

What revenue remains after discounts and refunds?

Sales, discounts and refunds

02 · Costs connected

Which costs are attached, estimated or missing?

COGS, shipping, fees and return costs

03 · Contribution understood

What does this leave before overhead and tax?

Acquisition spend and cost-coverage notes

Dive in

₹186 of ₹1,299 is what the order leaves.

02The evidence chain

The example on this page, unwound to the records behind it — the way every insight in SeerFlow can be.

  1. 1Order₹1,299 average order value
  2. 2Payout−₹412 COGS · −₹96 shipping · −₹38 fees
  3. 3Return−₹567 ads and RTO share · ₹186 kept
  4. Illustrative example · not a customer result
03Why it matters

15–30%

discount range reported in 2024.

Unicommerce reported deeper discounting across its India ecommerce analysis. A discounted sale still has product costs, deductions and advertising to cover.

Unicommerce · 2024 trends analysis

The study reports a discount range, not profit lost. Contribution is not final net profit.

All research
04Start here

Contribution is not net profit. Missing COGS or acquisition costs make the picture incomplete; attribution does not establish incremental sales.

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