TheBusinessCommandCentreforIndianD2C.
One command centre over every tool you already run — a forward cash-flow forecast, RTO risk before you ship, fee & GST/TDS reconciliation, and the exact profit on every order. Built to take a break-even D2C store to profitable.
Connects with
The problem
Running a D2C brand in India means stitching together a story nobody else can read.
01 / Connect
Five sources. One truth.
Shopify OAuth, Razorpay & Shiprocket paste-and-go (Meta + Google Ads coming soon). Live in your numbers the same afternoon.
02 / See
Every number on one page.
GMV, orders, failed deliveries, profit-per-order — every metric across every channel, refreshed nightly. The dashboard your accountant won't ship for six weeks.
03 / Predict
RTO before it happens.
Per-pincode risk model trained on hundreds of thousands of Indian D2C orders. Block COD on high-risk pincodes before the order ships.
04 / Solve
Unit economics, computed not estimated.
Exactly what you keep on every order — product cost, Razorpay fees and ad spend reconciled, not estimated. The math your spreadsheet keeps lying about.
05 / Ask
Talk to your data.
Natural-language queries grounded in your own facts. Every answer cites the rows it came from. No hallucinated metrics. No fake confidence.
Integrations · 3 connected · 2 soon
Every source. One source of truth.
Overview · MTD
Today, June 12
RTO Risk Engine · per pincode
Unit economics · per order, last 30 days
Where each order's money goes
How it works
One brain for your whole D2C stack
Scroll to fly through it
What decides your profit
Everything between your orders and your bank balance
Your OMS runs the operations. SeerFlow runs the money — and tells you what to do next to keep more of it.
Your path to profit
Breaking even or bleeding? SeerFlow finds exactly where the margin leaks — ad spend, RTO, fees, discounting — and ranks the moves that turn the account profitable, in rupees, not vibes.
Cash-flow forecast
Your bank balance, day by day — the festive spike and the post-Diwali lull included, before they hit.
RTO risk before you ship
Every COD order scored for return risk by pincode, so you can hold or confirm the ones about to bounce back.
Fees & taxes, reconciled
Every Razorpay fee, marketplace commission, GST and TDS obligation in one place — matched to what actually settled, with a filing-ready export for your CA.
True per-order profit
What each order really earns after COGS, gateway fees, shipping and the returns that came back.
AI stocking — FBA / FBF / 3PL
On the roadmapFrom the geography of your orders, SeerFlow recommends which units to pre-stock in Amazon FBA, Flipkart FBF and 3PL warehouses near your demand — cutting delivery times, shipping cost and RTO.
SeerFlow vs the field
They run your operations. We run your money.
Unicommerce
E-commerce order & warehouse management
India's largest multichannel OMS + WMS — orders and inventory synced across marketplaces and your store, with the warehouse behind it.
It knows where every unit and order is. It doesn't tell you which of those orders actually made money after fees, shipping and the returns that bounced back.
01 / 6
“Orders are flowing — but is my cash?”
SeerFlow answers this one.
Increff
Inventory management, WMS & merchandising
Algorithmic inventory and warehouse management — the right stock in the right place, with planning built for scale.
It optimises the stock. It doesn't forecast the bank balance, or flag the COD order about to RTO before you ship it.
02 / 6
“Stock is optimised — will I make payroll next month?”
SeerFlow answers this one.
Vinculum
Omnichannel OMS, WMS & catalog syndication
Sell across every channel from one stack — order orchestration, warehouse, and listing syndication to marketplaces.
It moves the order across channels. It doesn't reconcile each channel's real take-home after commissions, or model the cash gap when payouts land late.
03 / 6
“Selling everywhere — but which channel actually pays?”
SeerFlow answers this one.
EasyEcom
Inventory, order management & reconciliation
Order and inventory management with marketplace payment reconciliation — matching what sold against what settled.
Reconciliation looks backward at what already settled. SeerFlow looks forward: a day-by-day cash forecast, RTO risk before dispatch, and profit-per-order computed, not tallied.
04 / 6
“The books reconcile — but what happens next?”
SeerFlow answers this one.
Browntape
Multichannel order & inventory management
Central order and inventory control across marketplaces and your own store, with shipping built in.
It centralises operations. It doesn't score a pincode's return risk, or tell you the contribution margin left after COGS, gateway fees and ad spend.
05 / 6
“Operations are centralised — where's the margin leaking?”
SeerFlow answers this one.
OMSGuru
Order management & shipping for sellers
Order processing and shipping automation for D2C and marketplace sellers — orders in, labels out.
It gets the order out the door. It doesn't predict whether that COD parcel comes back, or turn a week of orders into a cash-flow you can plan payroll around.
06 / 6
“The order shipped — will the cash actually arrive?”
SeerFlow answers this one.
Keep your OMS.
Add the intelligence it was never built for.
Every tool above answers “where are my orders and stock?” — and answers it well. SeerFlow answers the four questions that decide whether the business survives the quarter.
Cash-flow forecasting
A day-by-day projection of your bank balance — festive spikes, post-Diwali lulls, and the exact day cash dips below your floor. OMS tools show orders; this shows money.
Predictive RTO risk
A per-pincode model trained on hundreds of thousands of Indian D2C orders. Flag or prepaid-gate a risky COD order before it ships — not reconcile the loss after it returns.
True unit economics
Contribution margin after COGS, Razorpay fees, shipping and returns — computed per order, reconciled against what actually settled. The number a P&L hides until quarter-end.
An AI that only cites your data
Ask 'what if I cut ad spend 30%?' and it runs the real scenario on your numbers, or explains your TDS with the section and rate. Every answer grounded in your rows — never invented.
Comparison reflects each product’s primary category as publicly positioned. SeerFlow complements operations tools — it doesn’t replace your OMS.
Pricing
Plans that scale with your brand.
Annual billing saves two months — pay for 10, get 12.
Starter
1 brand · best under ₹5L GMV/mo
For early-stage brands getting cash flow under control.
- 7 / 30 / 90-day cash flow forecasting
- Settlement & payout reconciliation
- Shopify + Razorpay + Shiprocket connect
- Orders + COD vs prepaid dashboard
- Email alerts · 2 users · 90-day history
Growth
3 brands · best under ₹30L GMV/mo
For scaling brands that need predictive risk, not just reports.
- Everything in Starter
- Predictive RTO risk + pincode heatmap (ML)
- Settlement-delay predictions
- AI Copilot — grounded in your real numbers
- Backtesting + Amazon / Flipkart workbooks
- WhatsApp + email · 5 users · 1-year history
Scale
Unlimited brands · ₹30L–1Cr GMV/mo
For operators running multiple brands who need depth and control.
- Everything in Growth
- Deep anomaly detection + proactive alerts
- Opus-tier AI insights
- Audit log + data export + API access
- Unlimited brands · 15 users · full history
Enterprise
₹1Cr+ GMV/mo
For funded D2C groups and multi-brand operators.
- Everything in Scale
- Models retrained on your brand's data
- Dedicated success manager
- Priority SLA + custom onboarding
- Volume seats & custom limits
Billed securely through Shopify
Charged in USD through the Shopify Billing API — no separate checkout. 30-day free trial, no card. Cancel or change plans anytime — no lock-in.
FAQ
Questions D2C founders ask
What is the best cash-flow tool for Indian D2C brands?
SeerFlow is an AI business-intelligence and analytics platform built specifically for Indian direct-to-consumer (D2C) brands doing ₹5L–₹1Cr monthly GMV. It connects Shopify, Razorpay and Shiprocket, then turns that data into a full BI metrics suite, predictive RTO (return-to-origin) risk, deterministic unit economics, and a forward cash-flow forecast — the numbers a generic accounting tool or a stack of 12 dashboards can't give you.
How do I forecast Shopify cash flow?
Connect your Shopify store and your Razorpay account so SeerFlow can see orders, settlements and payout timing. It then projects your day-by-day cash position — opening cash from what has actually settled via Razorpay and partners, plus incoming COD and marketplace payouts, minus known obligations. Indian festive seasonality (Diwali, BFCM, Holi) and post-festive lulls are modelled in, so the forecast reflects how D2C sales really move through the year.
How can I reduce RTO (return-to-origin) on COD orders?
RTO can eat 20–30% of every COD order in Indian D2C. SeerFlow scores each order's RTO risk from the destination pincode's real historical delivery outcomes and order signals, so you can flag high-risk COD orders before they ship — convert them to prepaid, add an address-confirmation step, or hold them. Lowering RTO directly protects margin and frees the cash otherwise locked in failed deliveries and reverse logistics.
What are D2C unit economics and contribution margin?
Unit economics is the real profit on a single order after every variable cost: product COGS, payment-gateway fees, shipping and RTO losses, and ad spend. Contribution margin (CM1/CM2/CM3) strips these away in layers to show what each order actually contributes before fixed costs. SeerFlow computes these deterministically from your connected Shopify, Razorpay and Shiprocket data plus your uploaded COGS — no guesswork.
Which platforms does SeerFlow connect to?
SeerFlow connects Shopify (orders and catalogue), Razorpay (payments and settlements) and Shiprocket (logistics and RTO signals). Meta Ads and Google Ads are coming soon for blended MER and true ROAS. Note: SeerFlow reads settled cash through Razorpay — it does not connect to or read a live bank-account balance.
How much does SeerFlow cost?
SeerFlow offers a 30-day free trial with no credit card required. Paid plans are GMV-banded so pricing scales with your business, aimed at brands in the ₹5L–₹1Cr monthly GMV range. You can start on the free trial and connect your Shopify store in minutes.
Is SeerFlow secure and DPDP compliant?
Yes. SeerFlow is built to India's Digital Personal Data Protection (DPDP) Act 2023 and the DPDP Rules 2025. Your data is only ever used to power your own analytics, and training models on a brand's data requires explicit opt-in consent given inside the app. Full details are in the privacy policy.
We’re live
See your real numbers today.
Connect Shopify, Razorpay and Shiprocket in about ten minutes and SeerFlow is live in your numbers the same afternoon. Start with a 30-day free trial — no card required.
- 30-day free trial — no card required
- Live in your numbers the same afternoon
- Read-only — we never touch your store or ads
- Direct WhatsApp support from the founders
Start free in minutes.
Create your account, connect your stack, and watch your cash position, RTO risk and real unit economics come to life.
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