01
Connect
Bring orders, payments, logistics and acquisition into one shared operating view.
Choose your lensPage adapts live
#GoBeyondSheets
One operating view · Indian D2CSales are booked.Your cash isstill waiting.
Know what delayed cash costs before you spend against it.See which payouts and COD remittances are delayed, what that delay could cost, and how much cash is actually available for your next decision.
Less reportingMore deciding
- Indian D2C
- Built for
- 14 days
- Free access
- No
- Card required
Published India dataCash Control
Oct–Dec 2024 (year inferred) · India shipping data
47%
41%COD share in October
of December orders were cash on delivery.
Shipway reported a rising COD share through the prior festive quarter. COD receipts can lag the order because collection and remittance follow delivery.
Shipway · Festive-season data
Shipway platform cohort; sample size not disclosed. Published 2 Sep 2025.
Source checked
How this stat was checked
Find it in: COD v/s Prepaid section
Shipway reports COD at 41% of orders in October and 47% in December: an increase of 6 percentage points.
Scope & limits: The year 2024 is inferred from “last year” in the September 2025 article. Sampling and methodology are not supplied. This is platform data, not a national average.
Checked against the linked publication. The underlying data is publisher-reported and has not been independently audited by SeerFlow.
How SeerFlow helps
SeerFlow puts expected payouts, COD remittances and upcoming obligations on one cash timeline.
- See expected inflows separately from your recorded cash balance.
- Review supported late-remittance exceptions and their source records.
COD share measures payment choice. It does not measure lost cash.
Show an illustrative rupee example
Cash movement trailWorked example
- Cash delayed
- ₹6.20L
- Current delay
- 14 days
- Borrowing rate / year
- 18%
- Current financing cost
- ₹4,281
- If delay falls to 7 days
- ₹2,140
- Potential cost avoided / cycle
- ₹2,140
01
02
03
04
05
06
The published statistic describes the cited study. The rupee example uses assumed inputs. Your results require your own connected records and cost data.
See the loss, the assumptions & every rupee →The SeerFlow decision engine
Four moves turn fragmented operating data into a decision your team can act on.
02
Reconcile
Align revenue, payouts, costs and returns instead of stitching sheets by hand.
03
Surface
Expose RTO, settlement and contribution leaks before topline growth hides them.
04
Decide
Separate available cash from expected inflows before making the next operating decision.
Connected sources available today
ShopifyRazorpayShiprocketGoogle AdsMeta AdsSoon
#GoBeyondSheets
A manifesto for operating with evidence
Your business does not run in rows and columns.
GOBEYONDSHEETS.
The spreadsheet view
Four systems. Four versions of the business.
Shopify / Orders
Gross salesBefore fulfilment
Shiprocket / Returns
RTO + shippingAfter dispatch
Razorpay / Payouts
SettlementsAfter deductions
Google Ads / Acquisition
Media spendBefore contribution
Every sheet can be accurate and the operating picture can still be incomplete. Reporting fragments describe what each system recorded—not how the business fits together.
The SeerFlow view
One connected path to the next decision.
- 01ConnectBring the operating trail into one shared view.
- 02ReconcileAlign orders, payouts, costs and returns.
- 03SurfaceMake margin leaks and missing inputs visible.
- 04DecideGive the team one evidence-backed next move.
Decision, not another dashboard
Know what changed, what it affects, and where to act first.
Stop managing the evidence.
Start running the decision.
SeerFlow connects the trail behind orders, spend, shipping, returns and settlements—then helps your team see the operating issue worth investigating next.
SeerFlow keeps stale and missing inputs visible. Connected data is required to verify every diagnosis.
Source ecosystem / 13 systems
Your stack isalready a network.
Commerce, payment and fulfilment systems each hold one piece of the operating trail. Explore the ecosystem that D2C teams have to reconcile before a decision can become clear.
01Commerce
05Payments
07Logistics
Map / D2C operating ecosystemInteractive view
seerflow
Storefront → payment → fulfilment → operating decisionOne business / many source systems
Selected D2C teams
Working from connected business context.
#GoBeyondSheets · start here
See what the problemcould be costing.
Delayed cash, returned parcels and unexplained payouts each have a different cost. Start with yours, then follow the calculation.
Not sure? Use the five-question blind-spot diagnosis below.
Your focus
Know what delayed cash costs before you spend against it.
Follow every sale through payouts, COD remittances, returns and timing before calling it cash.
- YOUR LENSCash ControlKnow what delayed cash costs before you spend against it.Example · cash awaiting receipt₹6,20,000₹2,140 potential financing cost avoidedper cash cycle · assumed inputs, before feesSee the math & research
- 02RTO ControlPut a rupee cost on every parcel that comes back.Example · monthly rto handling cost₹86,400₹11,700 potential return freight avoidedper month · assumed inputs, before feesSee the math & research
- 03Profit RealityFollow each sale to the contribution you actually keep.Example · monthly variable costs₹8,40,000₹30,000 potential contribution improvementper month · assumed inputs, before feesSee the math & research
- 04Settlement ControlExplain the gap between what you sold and what arrived.Example · unexplained payout balance₹30,000₹15,000 potential cash recoveredper payout cohort · assumed inputs, before feesSee the math & research
- 05One Source of TruthSpend less time matching sheets and more time acting.Example · monthly reconciliation time value₹24,000₹16,000 potential capacity releasedper month · assumed inputs, before feesSee the math & research
- 06Cash ForecastSee the cash gap early enough to plan the next move.Example · projected funding shortfall₹2,00,000₹690 potential financing cost avoidedper forecast window · assumed inputs, before feesSee the math & research
I know something is off. I do not know what dominates.Answer five short questions to get a ranked, qualified place to investigate first.Find my blind spot
Already know the next step? Skip the diagnosis entirely.
Start 14-day trial · no cardDiagnosis results are hypotheses. Connected business data is required to verify the underlying issue.
The economics behind your next decision
Every rupee.
Explained.
See what the problem costs, what could change, and how SeerFlow helps you investigate it. Explore all six paths with editable assumptions, the full calculation and the evidence behind the issue.
Cash Control · worked example
Know what delayed cash costs before you spend against it.
Assumed inputs, not a SeerFlow customer result. Edit the numbers to explore your own scenario.
01 / Your assumptions
Inputs are illustrative, not industry benchmarks. Values are calculated at full precision and displayed to the nearest rupee; rounding can create small differences between displayed lines.
Cash awaiting receipt
₹6,20,000
per cash cycle
Potential financing cost avoided
₹2,140
per cash cycle · before SeerFlow fees and action costs
Financing cost
Current scenario₹4,281
After your assumed change₹2,140
Financing cost applies only if this delay causes borrowing. If you do not borrow, set the rate to zero. The target delay is your scenario, not a SeerFlow guarantee.
02 / Follow every rupee
01Current financing cost
₹6,20,000 × 18% × 14 ÷ 365
₹4,281
02Target financing cost
₹6,20,000 × 18% × 7 ÷ 365
₹2,140
03Cost difference
₹6,20,000 × 18% × (14 − 7) ÷ 365
₹2,140
03 / How SeerFlow helps
SeerFlow connects orders, payouts and COD timing so your team can chase the overdue receipt and plan spending against available cash.
Explore Cash ControlWhen can we call it saved?
Match the receipt date to the original due date, then verify the borrowing balance and interest actually avoided. Recovering principal is a cash inflow, not new profit.
No verified customer saving is claimed in this example. Actual results depend on connected evidence and the action your team takes.
04 / Research & source evidence
These sources explain the operating problem and accounting mechanics. They do not establish the example inputs, forecast a SeerFlow improvement, or prove customer savings.
JPMorgan Chase Institute · Research · 2016
Cash is King: Flows, Balances, and Buffer DaysThe study measures cash resilience using balances and daily outflows, making the timing of available money central to the cash picture.
597,000 U.S. small businesses, using 2015 transactions. Historical context; not an Indian D2C benchmark or a SeerFlow result.
Cashfree Payments · Provider documentation
Settlement Recon ReportTransaction value, adjustments and final bank credits are separate fields. Cash becomes available on its settlement timeline.
Explains provider records, not a loss study. Pending payments are not automatically lost money.
Each example stands on its own. Do not add the six figures: time value, contribution, recovered cash and financing cost measure different things, and some can overlap.
Your lens · cash timing
Know what is usable.Not just what sold.
Connect order value to payout and return timing so expected money is never mistaken for cash already available.
Test a directional estimate01Orders booked
02Payouts + COD
03Usable cash
Decision output
Separate available money from expected inflows
01
Connect the cash trail
Bring orders, gateway payouts, COD remittances and return movements onto one timeline.
02
Reconcile the timing
Match what sold to what arrived while pending and delayed movements stay visible.
03
See what is usable
Separate available cash from expected inflows before making the next operating decision.
Connected command centre
One operating view, with the evidence still attached.
app.seerflow.in/dashboard
Overview · MTD
Today, June 12
GMV
₹37.2L
+12%
Orders
1,284
+8%
Failed deliveries
22%
−3%
Profit / order
18.4%
+1.2pp
GMV · last 30 days
₹37,18,420
Alert
RTO spike in Bihar pincodes
A cluster of recent delivery outcomes needs review before the next dispatch decision.
RTO patterns
before dispatchapp.seerflow.in/rto-risk
RTO risk engine · per pincode
High riskWatch
Contribution trail
cost by costapp.seerflow.in/financial-hub
Unit economics · per order, last 30 days
Where each order's money goes
Order value
₹+1,247
Product cost
₹−412
Razorpay fee
₹−29
Shipping
₹−78
After product cost
₹728
Marketing / ads
₹−186
After ads
₹542
Team & overheads
₹−94
What you keep
₹448
Gross margin
58.4%
+2pp m/m
After ads
43.4%
+1pp m/m
Take-home
35.9%
+0.8pp m/m
Example values are illustrative. Connected source data, explicit cost inputs and source freshness are required to verify a result for your business.
Put a number on theprofit slipping away.
Free profit-leak calculator
Four inputs · result updates live
Use your latest typical month
See what failed deliveries cost and what an ad-spend reduction could mean in rupees. Every step is visible. Start with your numbers or try the clearly labeled example; no contact details are needed.
01/Estimate your monthly leak
Drag
₹0Average gross month₹2Cr
0%Share spent on ads80%
0%COD orders returned70%
Example inputs only. This is not a customer result.
Pricing
Start with clarity.Add depth when you need it.
Annual billing saves two months — pay for 10, get 12.
Starter
$25USD/mo
₹2,499INR/month
1 brand · 2 users
For early-stage brands getting cash flow under control.
- Apex View & unit economics
- Settlement & payout reconciliation
- Shopify + Razorpay + Shiprocket connect
- Orders + COD vs prepaid dashboard
- Email alerts · 2 users · 90-day history
Growth
Most popular$70USD/mo
₹6,999INR/month
3 brands · 5 users
For scaling brands that need predictive risk, not just reports.
- Everything in Starter
- Predictive RTO risk + pincode heatmap (ML)
- Settlement-delay predictions
- AI Copilot — grounded in your real numbers
- Amazon / Flipkart settlement workbooks
- WhatsApp + email · 5 users · 1-year history
Scale
$180USD/mo
₹17,999INR/month
Unlimited brands · 15 users
For operators running multiple brands who need depth and control.
- Everything in Growth
- 13-week cash-flow forecasting + confidence bands
- Deep anomaly detection + proactive alerts
- Opus-tier AI insights
- Audit log + data export + API access
- Unlimited brands · 15 users · full history
Enterprise
Talk to us
Custom brands, seats and limits
For funded D2C groups and multi-brand operators.
- Everything in Scale
- Models retrained on your brand's data
- Dedicated success manager
- Priority SLA + custom onboarding
- Volume seats & custom limits
Compare every feature
| Feature | Starter | Growth | Scale |
|---|---|---|---|
| Forecast (13-week cash flow) | |||
| SWOT Analysis | |||
| Warehousing recommendations | |||
| Timeline (lifetime history) | |||
| RTO Risk (ML) + heatmap | |||
| Scenarios (what-if) | |||
| War Room | |||
| Teams (department access) | |||
| Mimir AI chat | |||
| Apex View & unit economics | |||
| Reconciliation & hidden-fee audit | |||
| Retention, cohorts & NRR | |||
| Alerts & daily brief |
Enterprise includes everything in Scale, plus models retrained on your data.
Billed securely through Shopify
Shopify BillingAdded to your Shopify invoice
Charged in USD through the Shopify Billing API — no separate checkout. 14-day free trial, no card. Cancel or change plans anytime — no lock-in.
QuestionsD2C founders ask
Straight answers on what SeerFlow reads, what it forecasts, what it costs and how your data is handled.
Not answered here
help@seerflow.inQuestion09 answers
01OverviewWhat is SeerFlow?
SeerFlow is a connected decision-intelligence layer for Indian D2C brands. It brings commerce, payment, delivery and cost context together so founders and operators can investigate cash flow, RTO patterns, settlements and contribution economics without depending on manual reconciliation as the only source of truth.
02#GoBeyondSheetsWhat does Go Beyond Sheets mean?
Go Beyond Sheets does not mean spreadsheets are bad. It means a growing business should not depend on copied exports, delayed updates and manual reconciliation before every important decision. Sheets may stay in the workflow; they stop being the fragile intelligence layer.
03Cash-flow forecastHow do I forecast Shopify cash flow?
Connect the supported commerce and payout sources, then provide any required opening-cash or cost inputs. SeerFlow uses observed order and payout timing to build a forward cash view with its assumptions visible. It does not claim to read a live bank-account balance unless an authoritative bank source is connected.
04RTO riskHow can I reduce RTO (return-to-origin) on COD orders?
Start by connecting order and shipment history so RTO can be examined by pincode, courier, product and other available patterns. SeerFlow helps surface where returns are concentrated before the next decision. The actual impact and the right intervention depend on the brand's connected history and operating policy.
05Unit economicsWhat are D2C unit economics and contribution margin?
Unit economics follows an order from revenue through relevant variable costs such as product COGS, payment fees, shipping, returns and ad spend. Contribution layers show what remains before fixed costs. SeerFlow uses connected records and explicitly supplied cost inputs, and keeps missing inputs visible instead of presenting them as zero.
06ConnectorsWhich platforms does SeerFlow connect to?
The current public experience supports Shopify, payment and logistics sources including Razorpay and Shiprocket, plus Google Ads cost data. Meta Ads remains gated while its public connection is reviewed. Amazon and Flipkart settlement workbooks are separate from a live marketplace API connection. Availability should always be checked in the in-product Providers screen.
07Product roleDoes SeerFlow replace an OMS or accounting system?
No. SeerFlow complements the commerce, payment, logistics, OMS and finance systems that run operations. Its role is to connect their business context so a founder can understand what changed, why it matters and where to investigate next.
08PricingHow much does SeerFlow cost?
SeerFlow offers a 14-day free trial with no credit card required. Current paid tiers and included capabilities are shown in the pricing table on this page; choose the plan that matches the sources and operating depth your team needs.
09Security & DPDPIs SeerFlow secure and DPDP compliant?
SeerFlow is designed around tenant isolation, encrypted transport and storage, bounded provider access and documented deletion controls. The privacy policy explains how connected and website data is handled. For a formal compliance or security review, contact SeerFlow for the current evidence package rather than relying on a broad marketing claim.
#GoBeyondSheetsCash journey selected
Make the next cash decisionwith the timing attached.
Connect sales, payouts, COD remittances and returns to see what is usable now and what is still moving.
Your next pathCash Control
No card · keep your existing stack · verify with connected data
What happens next
Setup / 03- 01Connect read-only sourcesBring in supported orders, payments and logistics without replacing your stack.
- 02Choose Cash ControlStart with available cash, expected inflows and the movements still unresolved.
- 03Inspect the evidenceSource freshness, missing inputs and the operating trail stay visible.